Sheikha Naaz

Keeping up with the latest offers is what I do best. I’m Sheikha Naaz, a Brand Curator at RewardPay who ensures shoppers can quickly find reliable deals and discounts from top brands.

I collect the latest offers from popular brands, where I look for flash sales, rewards such as free shipping, and special sign-up deals that can help shoppers save more. I regularly update brand pages with fresh promotions and quickly remove expired deals. I work with well-known brands including Adidas, Etihad Airways, Oak Hotels, and Luxury Escapes.

I hold a BA in Economics and have been working with RewardPay for the past 1.5 years. Mehendi designing, reading, and craft making are some of my favourite activities. I usually browse fashion websites for dresses, check bookstores or online platforms for books, and visit creative supply stores for craft materials. From my experience, keeping an eye on ebook daily deals and subscribing to bookstore newsletters is a smart way to get great discounts while also saving on dresses and craft supplies.

1. How do you decide which deal goes on top?

When deciding which deal goes on top, I focus on value, relevance and urgency. The most compelling offer whether it’s a high discount, a rare promo code or a limited-time flash sale deserves the spotlight. I prioritize deals that offer the most savings with the least effort, especially when they apply to a wide range of products or have minimal restrictions.

Another key factor is popularity. If a deal is trending or gaining traction among users, that’s a strong signal it should be moved up. I also look at redemption rates and click performance. If people are engaging with it more than others, it means it resonates and deserves top placement.

I also pay close attention to expiration dates. Time-sensitive offers with high value often get priority because they need to be seen quickly before they disappear. Finally, I consider brand appeal and timing. Deals from trusted or in-demand brands usually perform better, especially when tied to holidays, events, or seasons. The goal is to ensure that the top deal is not only exciting but truly helpful, saving users both time and money at a glance.

2. What’s the best part of being a Deal Expert?

The best part of being a Deal Expert is watching careful research turn into real-world savings for shoppers. I enjoy diving deep into offers, verifying promo codes, and comparing discounts across brands and platforms. What might feel like routine research to some is actually a way to make someone’s day better and that’s incredibly rewarding.

I also love how dynamic the job is. Deals are constantly changing, so staying current means I’m always learning something new whether it’s tracking price drops, uncovering hidden coupons, or spotting a seasonal pattern.

The most fulfilling moments come when users tell me they saved money on a big-ticket item or found a deal they wouldn’t have otherwise seen. That kind of feedback reminds me that what I do makes a difference.

This role also taps into my love for strategy and efficiency. It’s not just about finding a discount it’s about knowing which ones are worth highlighting and when to publish them. I enjoy solving that puzzle daily.

Ultimately, being a Deal Expert means turning noise into clarity and helping shoppers feel confident that they’re getting the best value possible. That’s what makes it all worthwhile.

3. What’s one budget-friendly habit you’ve picked up since working here?

A budget-friendly habit I’ve adopted since working here is voucher stacking and it’s a game changer. Before, I might have applied a single promo code and been happy with the discount. But now, I know that you can often combine multiple savings options for a much better deal.

For example, I start by looking for a store-wide discount code. Then, I check if there’s a card-specific promo (like extra off with a certain bank) or free shipping voucher. I also look out for site credits, loyalty points or cashback extensions that can be layered on top.

It takes just a few extra steps, but it often means 20–40% in total savings compared to a single voucher alone. Some platforms even offer stackable flash deals or app-exclusive prices, which I make sure not to miss.

This habit has saved me hundreds over time and made me realize that the best deals are rarely just one-click finds. Now, I never settle for just one promo code I aim to stack everything I can.

Being deal-savvy has taught me to shop smarter, not harder. Once you start stacking, you’ll never go back.