adidas sustainability and eco-friendly products in Singapore

We want to take one step further when it comes to style and staying on trend, whether it's for fitness or sports. Apparel companies often leave their footprints on the planet, which can have adverse effects on future generations. For a huge company like adidas, which has a global presence, reducing its carbon footprint can make a significant impact. adidas started its sustainability program back in 2011, increasing the use of sustainable materials in its production and improving working conditions in its supply chain. adidas SG has set some ambitious goals, such as using only recycled polyester by 2024, making 90% of its production sustainable by 2025, and achieving complete carbon neutrality by 2050

Also, adidas’s former CEO Kasper Rorsted said ‘70% of all consumers consider sustainability a huge buying argument and if we succeed in it, we also succeed as a business. Ever since 2015, adidas has partnered with ‘Parley for the Oceans’ and has been using plastic as a polyester replacement in some of its collections. A fun fact – in the year 2022, adidas created near about 27 million pairs of kicks using Parley Ocean Plastic. The plastic is collected from the oceans in remote areas to help make a change. 

Even though, adidas is a multinational corporation based in Herzogenaurach, Germany. It designs and manufactures athletic and casual footwear, apparel, and accessories. The company was founded in 1949 by Adolf Dassler, and it has grown to become one of the world's largest sportswear manufacturers.

adidas produces merchandise for a wide range of sports, including running, football, basketball, tennis, and golf. The company's products are sold in more than 160 countries and are worn by athletes and consumers around the globe. adidas is also known for its collaborations with designers, celebrities, and other brands, which have resulted in limited-edition and highly sought-after products.

Let us deep dive into the sustainable materials used by adidas to better understand its journey of creating eco-friendly products.

• The first and most widely used sustainable material by adidas is upcycled polyester, which is made from plastic waste collected from sources like plastic bottles in the oceans.
• The next is organic cotton, adidas has been growing cotton organically which is grown without synthetic fertilizers and pesticides also when it’s grown in general it requires water in large quantities. 
• Tencel lyocell, it’s a type of cellulose fiber made of sustainably grown fiber from wood pulp which reduces its environmental impact and production. 
• Primegreen is a new range of materials developed by adidas, made from recycled materials to reduce the company's reliance on virgin polyester and create a more circular product lifecycle.
• adidas is a member of the ‘Better Cotton Initiative’ which aims to improve the environmental and social sustainability of cotton production worldwide. By using BCI cotton, adidas is supporting the adoption of more sustainable cotton farming practices and reducing the environmental impact of its products.

Now that we have discussed what materials go into the making of an adidas sustainable product, let us go through the eco-friendly products. 

Recycled Series

It introduced Adizero lightstrike with a carbon footprint of 3.5 kg and CO2e per pair, noticed a 42% reduction from the previous version. This series is made up of 50% recycled materials to help end plastic waste.

It is a lightweight fast daily training shoe with upper-engineered mesh to keep you irritation free in an intense workout session. These pairs are ideal for you if you’re a hardcore runner as it comes with soft cushioning for support. This running shoe is designed for lightweight and speedy daily training, featuring an engineered mesh upper to keep you irritation free during intense workout sessions. It is particularly well-suited for avid runners, as it offers soft cushioning for optimal support.

Vegan pair of kicks! 

To add to your surprise, in 2020 adidas launched a vegan series of several classics such as adidas stan smith that were loved by consumers and quickly became bestsellers. adidas Stan Smith Vegan; The classic Stan Smith shoe is updated with a vegan leather upper and a rubber sole. 

These shoes are made with synthetic materials such as recycled polyester, rubber, and other non-animal materials. The Stella McCartney sportswear shoes feature a sock-like upper covered in rubber, with a chunky midsole and supportive heel. Notably, they are constructed from renewable materials.

Made with lesser carbon footprints 

The key highlight of these kicks is the midsole, where all the magic lies. The Ultraboost Light is the lightest shoe ever, surpassing its predecessor in weight. This shoe incorporates 30% lighter Boost material, and the manufacturing process, from raw material extraction to processing and packaging, results in a 10% lower carbon footprint compared to the previous Ultraboost.

These are the perfect pairs for your running sessions as each tiny capsule in the midsole works together to give you the ultimate running experience. You have the option to choose your preferred pair from a selection of 7 vibrant colours. If you’re thinking to get your hands on these, don’t forget to use our adidas promo code for added savings. *If you want some uber-cool recommendations, check out adidas' top must-haves at discounted prices. 

adidas employs sustainable practices in their packaging by incorporating recycled materials into their shoe boxes and using 100% recycled paper for shoe tags. Furthermore, they have minimized their use of packaging materials by introducing a new shoebox design that requires 30% less material compared to their previous model.